A business can be doing good work and still be communicating it poorly.
What They See
02 / The Problem
The business grew. The brand didn't catch up.
"Has your business outgrown its visual identity?"
"Would a stranger understand what makes you different?"
"Does your brand match the business you're actually running?"
03 / The Consequence
A gap left open doesn't stay quiet. It costs trust, it costs deals, it costs the value you've already built.
4+
Communication Gaps We Close
3
Service Tiers
100%
Strategy-First
∞
Ambition
04 / The Transformation
"We don't start with what design you need. We start with what's happening in your business — then we close the gap."
Problem → Consequence → Transformation. Design is the intervention, not the problem. Once we understand where the gap is, we build the brand system, message, or campaign that closes it.
05 / What We Do
Every business has a gap between what it has built and what it communicates. We help close it.
01
Identity Gap
Make the brand match the business.
02
Clarity Gap
Make the value easier to understand.
03
Consistency Gap
Make the communication hold together.
04
Repositioning Gap
Make the brand move with the business.
06 / The Work
BINCOM BANK
Closing the Authority Gap
NOVO AMOR
Translating Sound to Sight
RAEBEL: MINI SKIRT
Turning a Song Into a Movement
Partner Success
"Our design strategy secured our team a 1st place victory in a highly competitive presentation. JADA GREAT doesn't just create assets; they understand what the work needs to achieve."
— SHALOM
"The logo design was not just visually stunning — it closed the gap between how we looked and how we actually operated. It gave us the professional identity we needed to command respect."
— NCHEDO
07 / Start
There's a gap. Let's close it.
What We Do
What problem are we actually solving?
JADA GREAT works at the premium end of the creative market. We don't begin with deliverables. We begin with diagnosis — understanding where your business is, where it's trying to go, and where the communication gap exists. Minimum engagement: $100.
01 — What's Your Gap?
Before we prescribe a solution, we diagnose the problem. Which of these describes your situation?
Identity Gap
Your business has grown, but its visual identity hasn't kept up. You look smaller or less sophisticated than you actually are.
→ Brand Identity, Visual System, Logo Redesign
Clarity Gap
You have real value, but people don't understand it quickly. Your message gets lost before it lands.
Not sure which gap you have? That's exactly why we start with a conversation. Most businesses have more than one. We'll help you identify the right starting point.
02 — The Interventions
Once the gap is clear, we choose the right intervention. These are the four ways we typically close it — the strategic categories come first; what's delivered depends on the diagnosis.
01
Brand Systems
For businesses whose identity no longer reflects the level they've reached. Logo, visual identity, style guides.
Starting from $150
02
Creative Direction
For businesses that need stronger visual thinking, consistency, and ongoing creative leadership. Consultancy, retainers.
Retainer partnership, from $225/mo
03
Communication Systems
For businesses that need to communicate their value more clearly and consistently. Websites, digital assets, social systems.
Starting from $750
04
Campaigns & Creative
For launches, campaigns, and specific communication challenges. Illustration, packaging, campaign creative.
Starting from $150
These are indicative starting points, not fixed prices. Most engagements are scoped individually once we understand where the gap is — the reference pricing below covers common anchor points within each category.
03 — Reference Pricing
Brand Systems
Full Brand Identity (Logo, Palette, Typography, Guidelines)
$425–$850
Brand Audit & Strategy Session
$100–$150
Communication Systems
Website Design (5–10 pages, responsive, branded)
$750–$1,500
Web Development (custom functionality, integration)
$1,500–$3,500
Campaigns & Creative
Illustration & Packaging (scoped per project)
From $150
Smaller individual assets — social graphics, print collateral, revisions — are scoped as part of a package or retainer rather than sold as one-off tasks.
04 — Engagement Levels
Some engagements are focused. Most aren't. These are reference starting points — the right level of engagement is defined after we understand where the gap is.
The Foundation
From $200
⟶ 5–7 business days
Logo Design (1 concept, 2 revisions)
Social Media Kit (Profile, Cover, 2 templates)
2-Page Flyer Design
All source files included
Entry point for early-stage brands
Most Common
The Growth
From $550
⟶ 10–14 business days
Full Visual Identity System
Logo (2 concepts, 3 revisions)
2D Illustrations (3 custom)
Packaging Design (1 concept)
Design Consultancy (1-hr)
Brand Style Guide
Comprehensive brand development
The Scale
Custom Quote — from $1,200
⟶ Timeline defined post-discovery
Full Visual Identity System
3 Logo Concepts, unlimited revisions
Social Media Kit (10 templates)
2D Illustrations (5 custom)
Packaging Design (2 concepts)
Design Consultancy (3-hr)
Full Brand Standards Document
Priority support throughout
Most strategic engagements land here — scoped after discovery.
05 — Creative Direction (Retainers)
Retainers give you a dedicated creative partner every month at a predictable cost. Minimum commitment: 3 months.
Starter
$225
per month · 3-month minimum
8 social media graphics/month
1 flyer or print asset
1 revision round per asset
5-day turnaround per asset
WhatsApp support
Best for: Active social media brands
Best Value
Growth
$475
per month · 3-month minimum
16 social media graphics/month
2 flyers or print assets
1 brand asset/month
2 revision rounds per asset
3-day turnaround
Monthly 30-min strategy call
Best for: Growing brands & startups
Partner
$950
per month · 3-month minimum
Unlimited design requests
Unlimited revisions
48-hr turnaround
Monthly 1-hr strategy session
Dedicated point of contact
Quarterly brand review
Best for: Enterprises & scaling companies
06 — Retainer Add-ons
Add-ons can be appended to any retainer tier for additional capacity and specialized services.
Web Design & Development
Website Design included (responsive, branded)
+$500/month
Web Development support (maintenance, updates, feature builds)
+$800/month
Both (Design + Development package)
+$1,200/month
07 — Payment Terms
Deposit
50% Upfront
Required before work begins. Non-refundable once design work has started.
Balance
50% on Delivery
Final files released only after full payment is confirmed.
Retainer Billing
100% Monthly
Full monthly fee due on the 1st of each month.
Rush Fee
+25% – +75%
Applied for requests requiring delivery under 48 hours.
Extra Revisions
$20–$40
Per round, beyond the agreed revision count.
Minimum Engagement
$100
JADA GREAT does not accept projects below this threshold.
08 — Not Included
Stock photography / imagery licences
Printing or production costs
Font licence fees (if premium)
Third-party platform fees
Domain or hosting costs
Content writing or copyediting
Who We Are
Design is the intervention. Not the problem.
Businesses grow. Brands often don't keep pace. That gap is what JADA GREAT exists to close.
So we don't open by asking what design you need — we ask what's happening in the business, and what it isn't communicating yet.
Great isn't the goal. It's the standard.
01 — How We Think
We don't begin with design. We begin with understanding. These are the principles that guide how we work with every client.
01
The Gap Principle
There is often a gap between what a business has built, what its brand communicates, and where the business wants to go. Our job is to find that gap — and close it.
02
The Movement Principle
A brand is not a static object. Businesses grow, evolve, reposition, and enter new markets. Their communication must move with them — or it becomes a liability.
03
Diagnosis Before Persuasion
We understand the situation before prescribing the solution. The right intervention only exists after the right diagnosis. We ask before we assume.
04
Evidence Before Exaggeration
We communicate results honestly. We do not manufacture evidence to make our work look more impressive. Strategic clarity is better than fabricated claims.
02 — Who We Serve
We partner with ambitious brands — founders, creators, and enterprises that think globally and refuse compromise. Brands with conviction. Brands with vision. Brands that know their work matters — and know that how they communicate it matters just as much.
→ Founders
Building movements, not just products. Often outgrowing their first visual identity faster than they expected.
→ Creators
Artists and culture leaders scaling their impact — needing communication that matches their creative ambition.
→ Enterprises
Brands ready to lead, not follow. Often navigating repositioning, new markets, or evolved audiences.
→ Visionaries
Those who see what's next — and build it. They need brands that communicate the future they're creating.
03 — What We Believe
01
Bold
Confident moves, no hedging. We don't shrink from the real problem — we name it, and we solve it.
02
Precise
Obsessive craft. The details are where credibility lives. Precision is how trust is earned.
03
Visionary
We see what's next before it arrives — and we make sure your brand communicates it when it gets there.
04
Timeless
Trends fade. We build communication systems that outlast the moment — because your business will too.
04 — How We Communicate
We Sound Like
Direct and confident. We say what we mean. We don't hide behind jargon.
Strategic, not decorative. We talk about problems and outcomes, not just aesthetics.
Premium but warm. Elevated, never cold. Human, never robotic.
Culture-forward. We understand the room — and the market.
Concise. Every word earns its place. Every sentence moves the thinking forward.
We Never Sound Like
Vague or buzzword-heavy — "synergy," "disruption," "innovation" without substance
Desperate or overly salesy — we don't chase. The right clients recognise the gap themselves.
Cold, stiff, or overly corporate — we are human beings talking to human beings
Trend-chasing or inconsistent — we don't pivot our voice to match what's popular
Generic — "We bring your vision to life" says nothing. We say something.
Ready to Close the Gap?
If your brand has conviction. If you think globally. If you refuse ordinary — let's start with a conversation about where your business is, and where it needs to go.
A growing portfolio of brand systems, visual identities, and strategic creative work — each built to close a specific communication gap.
01
View Case Study →
BINCOM BANK
Closing the Authority Gap
A financial institution whose visual presence didn't match its operational maturity. We built a full identity system that communicates authority, trust, and modernity — closing the gap between internal capability and external perception.
View Case Study →
02
NOVO AMOR
Translating Sound to Sight
A North America tour needed visual communication that matched the emotional depth of the music. We designed a poster system that translated sonic atmosphere into visual language — making the intangible feel immediate.
03
RAEBEL: MINI SKIRT
Turning a Song Into a Movement
A debut single with cultural weight needed a campaign that matched its ambition. We built a 360-degree communication architecture — later presented at Lagos Business School, where it won first place.
View Case Study →
07 / Start a Strategic Conversation
Tell us where the gap is.
Help us understand where your business is, where you're trying to go, and where the gap currently exists. The more detail you share, the better we can diagnose the right intervention. We'll be in touch within 48 hours.
All information is kept strictly confidential. We begin every engagement with diagnosis, not deliverables. Once we understand your situation, we'll scope the right intervention and discuss terms.
✦
Brief Received!
Thank you — we've received your brief and will be in touch within 48 hours.
We're looking forward to understanding your business and identifying the right path forward.